This page contains the most current information on alfabet trademarks. For guidance on how to refer properly to alfabet product names and trademarks, review the General Trademark Guidelines.

I. alfabet AG Trademarks

The absence of a name or logo in this list does not constitute a waiver of any and all intellectual property rights that alfabet AG has established in any of its product, feature, or service names or logos. The status column refers to the status of the trademark in the United States and/or other countries.

Trademark	Status	Descriptor
alfabet	®	Software
alfabet - communicate your knowledge	®	Software
deepstructure - turning knowledge into value	®	Software
SITM	®	Software
cBAM	®	Software
tidy up	®	Software
planningIT	TM	Software
see>analyze>control>align	TM	Software
See IT & Save	TM	Software
planningIT - from demand to budget (d2b)	TM	Software
planningIT - from requirement to retirement (r2r)	TM	Software
planningIT eXchange	TM	Software

II. General alfabet AG Trademark Guidelines

The name alfabet is synonymous with high-quality computer software and services. This section contains detailed information about how to reference alfabet trademarks in different scenarios.

Referencing alfabet Trademarks in Text

Proper use of alfabet trademarks is important. You may use alfabet trademarks or product names to refer to alfabet products and services provided you follow these guidelines. Your use must not mislead consumers as to any alfabet sponsorship, affiliation, or endorsement of your company, or your products or services.

Properly Identify alfabet Brand Products

When referencing alfabet software and products, apply the appropriate trademark symbols in accordance with the list of current alfabet trademarks.

Here are some examples of alfabet brands and their descriptors.

• alfabet® software.

• SITM® software.

Set alfabet Trademarks Apart From Other Words or Nouns They Modify

The common way to do this is to capitalize the product name and use the appropriate trademark symbol and appropriate descriptor. You may also underline, italicize, or bold the name. Examples:

Correct: After you install the planningIT™ software...

Incorrect: After installing planningIT programs you can...

Use Trademark Notices

Include an attribution of Alfabet's ownership of the trademark(s) within the credit notice section of your documentation or advertisement. The format to follow is:

"Alfabet, planningIT, SeeITandSave and SITM are either registered trademarks or trademarks of alfabet AG in the United States, the EC and/or other countries."

Do Not Shorten, Abbreviate, or Create Acronyms out of Alfabet Trademarks

Correct: This product works with planningIT™ 1.0, planningIT™ 1.1 and SITM® 2.0

Incorrect: This product works with planningIT 1.0, 1.1 and SITM 2.0

Do Not Use Inappropriate Descriptors

Alfabet trademarks identify specific products and services. Do not refer to applications, services, or hardware devices that work with alfabet products incorrectly. For example, do not refer to products or services that work with the alfabet software system as "alfabet applications", or "alfabet services". If need be, these types of products can be referred to by their relationship to the alfabet software by inserting the word "based" in between the name alfabet and the type of service or product designed to work with alfabet.

Correct: SeeITandSave™ is an alfabet®-based service

Incorrect: SeeITandSave™ is an alfabet service

Do Not Use Alfabet Trademarks in the Possessive or Plural Form

alfabet trademarks should never be used in the possessive or plural form, but should be introduced as a proper adjective followed by an appropriate descriptor.

Correct: This presentation was created using alfabet® architecture manager

Incorrect: XY Company included some alfabet architecture screen shots in its presentation

Additional Guidelines for Advertising Collateral, Marketing, and Product Packaging

You may reference the names of alfabet products and services on packaging, Web site, and in advertising materials to indicate your product's compatibility with a specific alfabet product or service, provided the reference complies with the guidelines herein and the specifications below.

Compatibility

Any use of an Alfabet logo to indicate compatibility must be pursuant to a logo license under one of Alfabet's Logo Programs:

1. You may use Alfabet trademarks in referential phrases such as "Works with planningIT", "Runs on SITM 2.0", and "For use with planningIT".

2. Do not use any Alfabet trademarks as your product name, service name, or company name.

3. Do not use product, service, or company names that could be confused with any Alfabet trademark.

4. Do not mimic or copy Alfabet's product packaging, advertising or trade dress.

5. Do not use Alfabet trademarks more prominently than your product or service name. You should maintain a visual distinction between your company and product name and any Alfabet trademark.

6. Do not create or use any logos that include an Alfabet trademark unless your use is pursuant to a license from Alfabet (for example, do not create your own planningIT compatibility logo).

Logos

Do not use the Alfabet Corporate logo, planningIT logo, or any other Alfabet logos, symbols, or icons on or in connection with products, packaging, manuals, promotional/advertising materials, or Web site for any purpose except pursuant to an express written trademark license from Alfabet.

Link Logos

You may place a text link to an Alfabet Web page on your site if the text link is not a prominent feature on the site or used in any way to confuse or mislead consumers. You may refer to the Alfabet company name or Alfabet product and service names in a plain text font and format, provided this use follows our general trademark guidelines, and you include appropriate wording such as "This way to planningIT.com or alfabet.de." Except for the Link Logos as provided by Alfabet, you may not use the Alfabet corporate logo or any other Alfabet logo or graphic to link to Alfabet.

Web Sites

You may reference Alfabet product, service, and technology names on your Web site to indicate that your Web site runs on, or is compatible with, the referenced Alfabet product or technology, provided the reference complies with the guidelines herein. Do not use any Alfabet trademark in the title of your Web site or as a second-level domain name. You may not use any Alfabet logo without a license or written specifications from Alfabet.

Publications, Seminars, and Conferences

You may reference Alfabet product, service, and technology names on the cover of magazines and periodicals, and in the title of seminars and conferences provided you comply with the guidelines herein and the following specifications:

1. The publication, seminar, or conference should relate to the specific Alfabet product, service, or technology referenced.

2. Your name and logo should appear more prominently than the Alfabet word mark on all printed materials related to the magazine, periodical, seminar, or conference.

3. A disclaimer of sponsorship, affiliation, or endorsement by Alfabet, similar to the example below, should be included on the publication and all related printed materials:
• "(Title) is an independent (publication) and is not affiliated with, nor has it been authorized, sponsored, or otherwise approved by alfabet AG."

4. You should include a trademark attribution per the notice format.

5. Do not use the Alfabet Corporate logo, planningIT logo, or any other Alfabet logo on or in the publication, or on any materials related to the publication, seminar, or conference. Special circumstances may merit a license from Alfabet.

6. Do not use an Alfabet trademark in any manner that suggests Alfabet's affiliation, sponsorship, or certification of the magazine, periodical, seminar, or conference.

Screen Shots

To use screen shots or Internet pages that contain third-party content, you should contact the content provider directly for permission.

Except for Alfabet product boot-up screens, opening screens, "splash screens," or screens from products that have not been commercially released (including beta versions), you may use screen shots in advertising, in documentation (including educational brochures), in tutorial books, in videotapes, or on Web sites, provided you adhere to the following guidelines:

1. Your use may not be obscene or pornographic, and may not be disparaging, defamatory, or libellous to Alfabet, any of its products, or any other person or entity.

2. Your use may not directly or indirectly imply Alfabet sponsorship, affiliation, or endorsement of your product or service.

3. You may not use the screen shot in a comparative advertisement

4. You may not alter the screen shot in any way except to resize the screen shot. You may not use portions of the screen shots and no portions of a screen shot may be included in your product user interface.

5. You may not use screen shots from Alfabet beta products or other products that have not been commercially released by Alfabet.

6. You may not use screen shots that contain third-party content.

7. You must include the following copyright attribution statement: "Alfabet product screen shot(s) reprinted with permission from alfabet AG."

8. If your use includes references to an Alfabet product, you must use the full name of the product.

9. When referencing any Alfabet trademarks, please follow the "General Alfabet Trademark Guidelines".

Company, Product, Service, and Domain Names

Do not use or register any Alfabet trademark, including Alfabet logos, symbols, icons, or any potentially confusing variation thereof as part of your company name, trade name, product name, service name, or domain name. Do not place your company name, trademarks, service marks, or product names next to (or combine them with) an Alfabet product name.

Endorsement or Sponsorship

Do not use any Alfabet trademark in any manner that expresses or implies Alfabet's affiliation, sponsorship, endorsement, certification, or approval. Do not use any Alfabet trademark in such a manner that it appears Alfabet is legally associated with your company. You must display your company name more prominently than any Alfabet trademark on all materials.

Merchandise Items

Do not manufacture, sell, or give away merchandise items bearing any Alfabet trademark, including logos, except pursuant to an express written trademark license from Alfabet.

Trade Dress and Advertising Elements

Do not imitate Alfabet's logos, logotypes, trade dress, or other elements of Alfabet product packaging and Web sites in any of your materials, including but not limited to advertising, product packaging, Web sites, and promotional materials.

Slogans and Taglines

Do not use or imitate any Alfabet tagline including but not limited to "planningIT: from demand to budget™"